Always
Live your life with confidence every day of the month with Always. As a global leader in feminine care, Always provides trusted period protection with an extensive range of pads and liners designed for superior comfort and absorbency. From the thin and flexible Ultra pads to discreet daily liners, Always empowers you to feel secure and unstoppable, no matter your flow.
Frequently Asked Questions (FAQs)
When was the Always brand created?
Always was launched in 1983 by Procter & Gamble (P&G) and quickly revolutionised the feminine care market with its innovative winged pads and absorbent technology, becoming a trusted household name.
What is Always best known for?
Always is renowned for its reliable leak protection and comfort, particularly its iconic Always Ultra pads with a super-absorbent core. The brand is a go-to for dependable and discreet period care.
How do I choose the right Always product?
Select an Always product based on your individual menstrual flow. The packaging uses a droplet system to indicate absorbency levels, from light to heavy and overnight, ensuring you find the perfect protection.












