Redken

Born on 5th Avenue NYC, Redken is a professional hair care brand that combines a scientific approach with a fashion-forward edge. Built on a foundation of protein and moisture research, Redken offers powerful, targeted solutions for every hair type. From the iconic All Soft range for dry hair to the strengthening Extreme range for damaged hair, discover transformative, salon-quality results.

Frequently asked questions (FAQs)

What is the history of Redken?

Redken was founded in 1960 by American actress Paula Kent and her hairdresser, Jheri Redding (forming the name "Red-Ken"). They pioneered a scientific approach to beauty, focusing on protein technology and pH balance to create superior hair products.

What is Redken best known for?

The brand is renowned for its salon-professional, science-led hair care systems. The 'All Soft' range for intense moisture and the 'Extreme' range for repairing damaged hair are iconic and beloved by stylists and clients worldwide.

How do I choose the right Redken range?

Redken's colour-coded packaging makes it easy. Choose the range that matches your primary hair concern: for example, 'All Soft' (gold) for dryness, 'Extreme' (blue) for damage, or 'Color Extend' (pink) for protecting colour-treated hair.