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Max Factor

Experience the timeless glamour of Hollywood with Max Factor, the original makeup of makeup artists. With a rich heritage of innovation, Max Factor provides trusted, high-performance products to help you create a flawless look. From the iconic 2000 Calorie Mascara to the long-lasting Facefinity All Day Flawless Foundation, discover the secrets to classic, sophisticated beauty.

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Frequently Asked Questions (FAQs)


What is the story of Max Factor?

The brand was founded by Mr. Max Factor, a visionary makeup artist from Hollywood's Golden Age. He is credited with coining the term 'makeup' and created the signature looks for legendary film stars like Marilyn Monroe and Jean Harlow.


What is Max Factor best known for?

Max Factor is renowned for its iconic, high-performance products that have stood the test of time. The Facefinity All Day Flawless Foundation and the voluminous 2000 Calorie Mascara are beloved bestsellers.


What makes Facefinity foundation special?

The Facefinity All Day Flawless 3-in-1 foundation combines the benefits of a primer, concealer, and foundation. It provides a long-lasting, buildable coverage with a matte finish that is touch-proof and oil-free.