Maybelline
Capture the energy of New York City with Maybelline, the number one global cosmetics brand. Inspired by confident, accomplished women, Maybelline delivers on-trend, innovative, and accessible makeup for everyone. From the legendary Great Lash Mascara to the viral sensation Sky High and the flawless finish of Fit Me! foundation, Maybelline helps you make it happen.
Frequently Asked Questions (FAQs)
What is the history of Maybelline?
Maybelline was founded in Chicago in 1915 by a young entrepreneur named T.L. Williams, who created a lash and brow product for his sister, Mabel. The brand has since grown into a global cosmetics powerhouse based in New York.
What is Maybelline best known for?
The brand is legendary for its mascaras, from the classic Great Lash in its iconic pink and green tube to the viral Sky High. Maybelline is also famous for its diverse Fit Me! foundation range and the cult-favourite Instant Anti Age Eraser concealer.
What is the Eraser concealer good for?
The Instant Anti Age Eraser is a multi-use concealer famous for its cushion-tip applicator. It's excellent for covering dark circles, brightening the under-eye area, and concealing imperfections without settling into fine lines.





























