Facial serums are lightweight skincare products packed with active ingredients to target specific skin concerns like dullness, fine lines, or uneven tone. They absorb quickly and work deeper into the skin than regular moisturisers. From hydrating hyaluronic acid to brightening vitamin C, serums help boost your skin’s performance and can improve its texture and overall look. You only need a few drops for a big effect, and they layer easily under moisturiser. Whether you want to calm redness, smooth texture, or reduce dark spots, facial serums offer a focused way to support your skin’s needs.

What does a facial serum do?

A facial serum delivers active ingredients directly into your skin to help with things like hydration, dullness, wrinkles, or breakouts. It’s thinner and more concentrated than a moisturiser, which means it can absorb faster and work deeper. Most people use a serum right after cleansing and before moisturiser. You can find serums with ingredients like vitamin C for brightness, hyaluronic acid for moisture, or retinol for anti-ageing. The main job of a serum is to give your skin a powerful boost in one specific area.

Can I use a serum every day?

Yes, most facial serums are made for daily use. You can use them once or twice a day depending on the type. A hydrating serum with hyaluronic acid, for example, is fine to use morning and night. Stronger serums like those with retinol or acids might be best used just at night, a few times a week. Always check the label.

Do I need both serum and moisturiser?

Yes, they do different things. Serums deliver active ingredients deeper into the skin to target issues like dryness, ageing, or dullness. Moisturisers help seal all that in and keep your skin barrier healthy. Skipping moisturiser after a serum can leave your skin feeling dry or tight.