Permanent
Achieve long-lasting, vibrant colour with permanent hair dye. Whether you're looking for a bold transformation or grey coverage, our range of high-quality formulas ensures rich, fade-resistant results. Our permanent hair colour selection includes a variety of shades, from natural brunettes and blondes to striking reds and blacks. With nourishing ingredients to protect and condition your hair, get salon-quality colour from the comfort of home.
Permanent Hair Colour FAQs
What is the difference between permanent and semi-permanent hair dye?
Permanent hair dye penetrates the hair shaft for long-lasting colour, requiring touch-ups as roots grow out. Semi-permanent dye fades gradually with washes and does not alter the hair structure.
How long does permanent hair colour last?
Permanent hair dye lasts until new hair grows out, but colour can fade over time. Regular root touch-ups (every 4–6 weeks) help maintain an even, fresh look.
Will permanent hair dye cover grey hair?
Yes, permanent hair colour is the best option for full grey coverage. Choosing a shade close to your natural colour helps blend regrowth seamlessly.
How can I make my permanent hair colour last longer?
To maintain permanent hair dye, use colour-safe shampoos, wash hair in cool water, and apply deep conditioning treatments. Avoid excessive heat styling, which can cause fading.
Can I lighten my hair with permanent dye?
Some high-lift permanent hair dyes can lighten hair by 1–2 shades, but for significant lightening (e.g., brunette to blonde), bleaching may be required before applying the desired colour.








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