Herbatint Violet Shampoo (260 ml)

Grey, silver and blonde hair has a habit of turning brassy or yellow over time, thanks to sun, minerals in water and the natural warmth in the hair. It can leave an otherwise lovely silver or blonde looking dull and dingy. This shampoo is made to put that right.

How the Toning Shampoo Works

The science here is simple colour theory. Purple sits opposite yellow on the colour wheel, so when a purple pigment is deposited on yellowed hair, the two cancel each other out, neutralising the brassiness and leaving the hair looking cooler, cleaner and brighter. Each wash lays down a little violet pigment on the surface of the hair to counter the warmth, then rinses away with the yellow tones it has neutralised.

What Is In It

• Violet toning pigments to neutralise yellow and brassy tones
• Gentle, naturally derived cleansers that will not strip colour-treated or grey hair

It is 97% of natural origin and COSMOS Organic certified by Ecocert, tested on sensitive skin and suitable for vegans.

Who It Suits

Grey, silver, white, blonde and highlighted hair that is looking yellow or brassy and needs brightening back to a cooler, cleaner tone.

The Story Behind Herbatint

Herbatint is not a mass-market label that added a natural line to catch a trend. It was created in 1970 by an Italian herbalist, Michele Albergo, who trained under a Swiss herbalist and carried a deep knowledge of medicinal plants. At a time when the whole industry ran on harsh, ammonia-heavy formulas, he did something no one else was doing, building genuine haircare and colour around herbal extracts. Herbatint went on to make the first ammonia-free permanent hair colour of its kind, and more than fifty years later it is still the market leader in ammonia-free colour, still made in Italy by the same company, Antica Erboristeria. It is also a certified B Corporation, held to high independent standards of social and environmental responsibility, and has committed to becoming carbon neutral by 2030. When you choose Herbatint, the natural and ethical promise is not marketing, it is audited.