Look Great & Feel Better: Hydrolysed bovine collagen for better skin, stronger-looking hair and easier movement, with added astaxanthin to protect from free radicals.

Ingredients in AO Pure Collagen

1. Collagen 7.5g per serving

• Bovine grass fed
• Hydrolysed
• Mainly Type 1 collagen

2. Astaxanthin oil

From 100% grass-fed, pasture-raised South American cattle. Free from pesticides, growth hormones, and routine antibiotics (LIAF Grass Fed certification). 

No flavouring, no sweetener, no vitamins, no fillers.

Benefits of Bovine Collagen

This is one of the main proteins in skin, hair, nails, joints, bones, tendons, ligaments, blood vessels and connective tissue.

Bovine collagen is a good all-round collagen because it naturally contains Type I and Type III collagen.

1. It helps skin look fresher, smoother and firmer, especially when taken every day.
2. It boosts skin hydration over time, helping skin look less dry, less tired and more plump.
3. It reduces the look of fine lines, especially when lines are come with dryness or tired looking skin.
4. It gives hair key amino acids, helping it feel stronger, healthier, shinier and less prone to snapping.
5. It helps nails grow stronger and longer. They break less.
6. It is useful when joints feel creaky, stiff or worn from age, exercise or everyday use. It is needed for cartilage, tendons and ligaments.
7. It is also great for strong bones, because it makes up about 30% of your bones. Think Calcium and minerals to protect against bone thinning and collagen and protein to avoid brittle bones.

Collagen levels naturally fall with age, and sun, smoking, alcohol, stress, high sugar, poor sleep and low protein intake can speed this up.

For best results, collagen needs to be taken daily. It is a long-term supplement, not a quick fix.

Types I & III Collagen

This product gives Types I and III, the two types that account for most of structural proteins in the human body.

• Type I is found in skin, bones, tendons, and teeth. It makes the dense, rope-like fibres that give skin its strength and bones their flexiblity.
• Type III is found in skin, blood vessels, and the gut lining, and it works alongside Type I in most tissues.

Together, they form the scaffolding that keeps your body firm, resilient, and structurally sound.

Grass Fed Bovine Collagen

Grass-fed sourcing is not just an ethical choice. Research suggests that cattle raised on open pasture produce a richer amino acid profile than grain-finished animals, because natural grazing encourages greater muscular and skeletal development.

The Amino Acid Profile of Collagen

What sets bovine protein apart is its amino acid composition. Each 7.5 g serving gives 6.8 g of pure protein with

1. glycine at 21.7%. (this accounts for roughly a third of every structural protein molecule in your body).
2. hydroxyproline at 12.1% (acts as the main signalling protein fibroblasts cells). 
3. proline at 12.2%.

How Hydrolysed Bovine Collagen Works

1. Getting Collagen Absorbed

The problem with ordinary collagen-rich foods is that they contain large intact proteins. During digestion, these are broken down into amino acids and may not be used by the body as collagen.

Hydrolysed bovine collagen has already been broken down into smaller collagen peptides. These smaller fragments are easier to digest, mix well into drinks and can appear in the bloodstream after digestion.

2. Signals the Body to Make Collagen

Once absorbed, collagen peptides can act as signalling molecules. They are thought to encourage cells such as:

1. fibroblasts in the skin (hydroxyproline content is important for this)
2. chondrocytes in cartilage

to increase their own production of collagen and other structural compounds, including elastin and hyaluronic acid.

This involves pathways such as TGF-β/Smad, which are linked with collagen production and tissue repair signalling.

In simple terms, collagen peptides do not just act as raw building blocks. They also appear to “nudge” the body’s own collagen-making cells into action.

Collagen Declines With Age

• From the mid-twenties, the body produces roughly 1 to 1.5 per cent less of this structural protein annually.
• By 40, production has dropped 20 to 30 per cent.
• After menopause, the decline accelerates sharply, with women losing up to 30 per cent of skin-based protein in just five years.

UV exposure, smoking, sugar, and stress compound this natural slowdown.

Fine lines, joint stiffness, and brittle nails from the thirties onwards are visible signs of this process.

Pure Collagen Halal Certified

• Planet Paleo hold an impressive array of certifications: Halal Certified, LIAF Grass Fed, QMS ISO 9001, Non-GMO, gluten-free, and dairy-free.
• The packaging is plastic-free and compostable, made from paper, cellulose, and corn starch.
• Founded by naturopathic nutritionist Ben Shouler, the brand has built its reputation on sourcing transparency and evidence-based formulation.